web analytics



Pinterest is considered to be the fastest growing website ever and this is not a lie. Though it launched nearly two years ago, Pinterest has recently taken the internet by storm with its image-heavy interface and fresh take on social networking.

According to Huffington Post, the pinboard-style website recently hit 10 million unique monthly views faster than any standalone site in U.S. history. You may have already heard that Pinterest drives more referral traffic than Google+, YouTube and LinkedIn combined, according to the statistics of Modea, a digital advertising agency. Pinterest is most popular with the young population, upper-middle class and female, demographic most valuable to mobile advertisers.

Over the last few months, Pinterest has made a number of changes and upgrades. To the daily Pinterest user and marketer, the new features can make a significant change.

Here are some of the best Pinterest features:

1. Send Pins to Your Friends

Whenever you see something during your Pinterest wanderings that a friend or colleague might interest or like, you can send it to them. Just click the “send” button and you will share it with other Pinterest users, Facebook friends or email contacts.

Slika 1

2. Duplicate Pin Notification

This can be a life saver if you are managing multiple boards, accounts and brands and cannot seem to remember which photo you have already pinned.  Pinterest will avoid opening another tab and searching for the previous pins. Instead, you will see messages such as “Whoops! You already pinned that…” or “Pssst! Looks like you already pinned this to…”. This is a real time saver.

Slika 2

3. Analytics

Although the new Pinterest’s analytics are basic, they offer the site owners to follow the number of pinners and pins collecting stuff from their web pages. Another interesting feature is the possibility of tracking the repinners and repins of those pins. Also it measures total impressions, reach and referral traffic, that are easily displayed.

Slika 3

4. Mobile notifications, friend mentions and suggested search terms

For the pinners who use cell phones, the Pinterest mobile features track the received repins or comments and report them in the notifications. This is very helpful if you are managing pages in real time. Additionally, you can now also use the suggested search term feature, found just on the web version and you can also mention friends from your cell phone.

Slika 4

5. Chrome Extension

If you use the Google Chrome browser, pinning is now as easy as clicking a button with our handy Chrome extension. It allows you to find images, videos, songs or other pinnable stuff across the web and easily pin them to your boards. These types of chrome-specific buttons free up space on your bookmark bar which is always overcrowded.

Slika 5

Leave a Reply